Privacy Policy
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from https://amplitap.com (the “Site”), operated by CHARSTAR LIMITED, trading as Amplitap.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain details about your device, such as your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we also collect information about the individual pages or products you view, the websites or search terms that referred you, and how you interact with the Site. We refer to this data as Device Information.
We collect Device Information using the following technologies:
Cookies – Small data files placed on your device that often include an anonymous identifier. Learn more or disable cookies at: www.allaboutcookies.org.
Log Files – Track activity on the Site, collecting IP address, browser type, ISP, referring/exit pages, and timestamps.
Web Beacons / Tags / Pixels – Electronic files used to understand browsing behaviour.
When you make or attempt to make a purchase, we also collect your name, billing and shipping address, payment details (such as credit card numbers), email address, and phone number. This is referred to as Order Information.
When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information primarily to process and fulfil orders, including payment handling, shipping, and providing invoices or order confirmations. Additionally, we use it to:
Communicate with you;
Screen orders for potential risk or fraud;
Provide marketing or updates in line with your preferences.
Device Information is used to help detect fraud or risk (especially via IP address) and to improve and optimise our Site, such as through analytics on browsing behaviour and performance of our marketing efforts.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with selected third parties who help us deliver our services. For example:
Shopify powers our online store. Learn more: Shopify Privacy Policy.
Google Analytics helps us understand user behaviour. Learn more: Google Privacy Policy.
You can opt out via: Google Analytics Opt-out.
We may also share your information to comply with laws and regulations, respond to legal requests, or protect our rights.
BEHAVIOURAL ADVERTISING
We use Personal Information to deliver targeted ads and marketing based on your browsing behaviour and preferences.
For more about how targeted advertising works, visit the NAI educational page.
You can opt out of targeted advertising via:
Facebook: facebook.com/settings/?tab=ads
Google: google.com/settings/ads/anonymous
Bing: personalized ads
Or through the Digital Advertising Alliance: optout.aboutads.info.
DO NOT TRACK
Please note we do not alter our data collection or practices when we detect a “Do Not Track” signal from your browser.
YOUR RIGHTS
If you are located in the UK or European Economic Area, you have the right to access the personal data we hold about you and to request correction, updating, or deletion.
If you wish to exercise these rights, please contact us using the details at the bottom of this page.
Please note that your information may be transferred outside of Europe, including to the United States and Canada.
DATA RETENTION
We retain Order Information for our records unless and until you ask us to delete it.
MINORS
This Site is not intended for individuals under the age of 18.
CHANGES
We may update this Privacy Policy from time to time to reflect changes to our operations, legal requirements, or other reasons. Updates will be posted on this page.
CONTACT US
For more information about our privacy practices, or if you have any questions or complaints, you can contact us at:
Email: Support@amplitap.com
Postal Address:
Amplitap (a trading style of CHARSTAR LIMITED)
Dept 5887a
126 East Ferry Road
Canary Wharf, London
England, E14 9FP